JD SPORTS - FOREVER FORWARD
Hard Facts:
Client:
JD SPORTS
Location:
BERLIN
Year:
2023
Category:
HANDPAINTED MURALS
For the “Forever Forward” campaign, CONCRETE CANDY turned Berlin's urban space into a stage for JD Sports.
Two photorealistic murals were created at two impressive locations, the L.U.X. in Kreuzberg on Schlesische Straße and a TownFence on Mühlenstraße near Ostbahnhof, attracting everyone's attention amid the hustle and bustle typical of Berlin.
The murals combine fashion, movement, and attitude: iconic silhouettes, powerful portraits, and the striking slogan “Forever Forward” meet the raw, vibrant environment of Berlin.
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The placement on high-traffic urban routes ensured maximum visibility and natural integration into the cityscape. True to the motto: Forever Forward—only with CONCRETE CANDY.
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